The rationale for GCA can be articulated in a number of ways. In essence, it is about building sustainable businesses, for and from healthy economy, markets and communities. The key points are -
Enlightened and decent self-interest - creating a synergy of ethics, a cohesive society and a sustainable global economy where markets, labour and communities are able to function well together.
Social investment - contributing to physical infrastructure and social capital
Transparency and trust - We intend to be more open, more accountable and be prepared to report publicly on our performance in social and environmental arenas
Increased public expectations of business – we aspire to do more than merely provide jobs and contribute to the economy through taxes and employment. Innovations and value additions are always looked upon and welcomed.